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Creating A Monetized Presence

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When you decide to create an online business the first step is finding a host, then creating the presence with monetization links, and finally marketing the presence. Creating a solid presence filled with content and ready to earn money is the foundation of a business online so be sure to spend plenty of time making sure your presence is the absolute best it can be. The first step to creating a presence is finding a good hosting company. This is much more important than it sounds. Personally I have had two businesses which ranked in the top ten for major keywords go down which cost me thousands. In the beginning I created my sites using free or cheap methods. After the sites were shut down and I lost thousands of dollars monthly I realized spending a little bit more for quality hosting was definitely worth it.

When choosing a hosting company search for reviews to see if the hosting company has high or low customer satisfaction. It is also a good idea to choose a hosting company on the size since larger more successful hosting companies usually place higher importance on customer satisfaction compared to smaller hosting companies. A couple of the major hosting companies include godaddy.com and hostgator.com. After doing research on the two I have found both have a good record for customer satisfaction. Now if you have absolutely no money to spend on hosting the free hosts that are decent include blogger.com, wordpress.com, and 000webhost.com. Now for these make sure you read all the rules and follow them to the letter.

When creating your business it is extremely important to place importance on content. This should be the foundation of your online business rather than marketing or monetization. If you are creating content that helps your audience and can only be found on your presence it is much more likely you will be linked to and receive high recommendations from the top presences within your niche. Personally I think wordpress is one of the best platforms if you want to start a business that is based in content. This content management system makes it extremely simple to add content and change things around on your presence.

During the creation of your presence another important thing you should be implementing is different monetization techniques. Some of the basic monetization techniques you should use include PPC publishing and Affiliate marketing. PPC publishing is an automated ad placement process that places ads on your site which are related to your content. Some of the top PPC publishing programs are run by the major search engines Google and Yahoo. The programs are called Google Adsense and Yahoo Marketing. Affiliate marketing. Affiliate marketing is the process of selling products for people and in return receiving a commission for each item sold. By using major affiliate programs you can find products in any given niche. Some of the larger affiliate programs include amazon, walmart, and ebay. One reason I like affiliate marketing more than PPC publishing is you choose what you are promoting.


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